WE WERE HIRED FOR
Branding strategy, naming, packaging design, photography, messaging, e-commerce web design & build.
Purplty is a new beverage company and part of a group of companies we have worked for on another product, Purpl Mangosteen (with no “e”).
Purple tea is a new tea varietal grown in high altitudes in Kenya, and it is purple due to the pigmentation provided by the same super-antioxidant found in blueberries, pomegranates and other superfruits called anthocyanin.
They were looking to create a refreshing iced tea beverage with a focus on health and targeted at a younger audience of iced tea drinkers.
We chose the name “Purplty” for reasons that should be obvious when it’s read out. With this name we were able to directly link the product name to the tea itself, thus giving instant association whenever people speak about purple tea. It also allowed us to get acquire the URL www.purplty.com with relative ease.
We started as we always do with images and words to inspire, and almost instantly we stumbled up the idea of taking raw loose leaf tea and superimposing the Purplty “P” on it to create the logo. Sometimes in design, things just come from nowhere and end up really working.
We wanted to create something simple, fresh, clean, and a bottle that worked with the natural color of the product. Also, with sustainability in mind, we went with a glass bottle with steel cap, so people can instantly recycle by removing the label and re-using the bottles as water bottles.
PURPLE TEA MAKES OTHER TEAS GREEN WITH ENVY
Many credible scientific journals have proven that, compared to green tea, purple tea has far higher antioxidant activity and also contains anthocyanins, an antioxidant not found in other tea varieties, so we felt this message captured the playful spirit of the brand but also delivered a real message about how it’s different.
ICED TEA REIMAGINED
Iced tea has traditionally been a very sugary drink with certain staple flavors like peach, lemon, and others. We sought to reimagine iced-tea into a healthier lower sugar beverage aimed at a younger demographic focussed on healthy consumption of natural beverages.
We built a fully responsive, highly intuitive e-commerce website with a simple and sleek design to help navigate customers to purchase through this direct to consumer site.